GetGreen Duluth
A mobile app platform to engage the public in collective climate action.
City of Duluth residents completed thousands of measurable individual actions driving community climate-positive results.
Challenge - Community Climate Engagement
2018 The City of Duluth adopted a climate action plan goal of reducing city emissions by 80% by 2050. City-controlled municipal emissions account for only 4% of community-wide emissions.
2020 The Duluth community, led by Ecolibrium3, drafted the Duluth Citizens' Climate Action Plan to enable the city's goal community-wide. The plan contains actions for individual residents to lessen their eco-footprint, advocate for consumer choices, and states a goal of a 50% reduction in emissions by 2030.
The community had yet to learn about and implement steps from the Duluth Citizens' Climate Action Plan. The challenge emerged: how can we easily engage residents in their daily lives with climate actions from the plan?
Media coverage
Solution - GetGreen Duluth
2022 GetGreenDuluth was developed in collaboration between GetGreen, Ecolibrium3, and Grid Catalyst to engage more Duluth residents in taking climate-positive actions through an inviting, easy, and fun mobile app experience.
Actions from the Duluth Citizens' Climate Action Plan were added to the GetGreen catalog, along with customized goals, badges, leaderboards, contests, and local communications.
GetGreenDuluth now features 150+ actions from the Duluth plan plus hundreds more from the standard GetGreen catalog, with ongoing community and municipal partnerships to spread awareness.
Actions, leaderboards, goals, and user progress from GetGreen Duluth.
Results - Over 3,000 actions completed
The six-month program started quickly with strong early adoption, driven by community, municipal, and coordinated media events. In the first week, the program reached 25% of the six-month targets.
November 2022-May 2023
- 316 users engaged, a 1000% increase in engagement from the Duluth Citizens' Climate Action Plan website-based platform.
- 3,600+ actions completed, exceeding the project goal by 44%.
- 9,000+ leaves earned, exceeding the project goal by 80%.
- 90,000 lbs of CO2e reduced (1 leaf = 10 lbs); 45 tons of GHG avoided by 300+ people.
- 200% increase in climate advocacy and engagement reach-outs from residents.
- Local merchants supported rewards and helped fund the LNPK micro-mobility center.
About GetGreen
GetGreen was founded on a simple idea: empower people to preserve the planet for future generations. The GetGreen platform launched in 2022 so each of us can make a measurable impact on the climate crisis by making informed choices about the actions we take and the products and services we use.
GetGreen's goals are to help everyone:
- Reduce GHG emissions.
- Develop new sustainable habits and practices.
- Invite learning for new knowledge and behaviors.
The GetGreen app meets users where they are on their sustainability journey, helping them discover new actions, reduce emissions, track progress, and reach goals. The app is fully customizable, with the ability to add goals and actions that incorporate organizational or municipal plans.
Download the GetGreen Duluth application.
